Customer satisfaction, perceived value and customer loyalty: the mobile services industry in China
نویسندگان
چکیده
منابع مشابه
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satisfaction towards customer loyalty in auto-mobile industry of pakistan
this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...
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ژورنال
عنوان ژورنال: African Journal of Business Management
سال: 2013
ISSN: 1993-8233
DOI: 10.5897/ajbm10.383